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From the NHTSA website

Seat Belt Safety for Tweens (ages 8-14)adcouncil_2015_buckle_up_brawl_standard_ola_300x250

This new campaign aims to increase the consistent and proper use of seat belts among tweens (ages 8-14). The goal is for our kids to develop good seat belt practices that will stay a habit into driving age and adulthood.

These campaign ads and information target parents and caregivers of tweens, feature common family driving situations and highlight the challenges that parents and caregivers can face when trying to ensure the safety of all passengers.

Main message: Don’t negotiate on seat belt use. Life as a parent is full of compromises, but seat belt safety for your tweens is not up for negotiation. Ensure your tween is consistently and properly buckled up, the whole ride–every time.

Visit the NHTSA Parents Central website

Download the campaign materials for your employees

Get more information

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