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Recruiting Minority Drivers Key To Reshaping Trucking’s Image, Demographer Says

Let your shipping and logistics business decision be a product of understanding people

Here’s what you do: Improve the image of truck drivers,“ Ken Gronbach, a demographer and futurist, recently told executives attending the Transplace Shipper Symposium. “If you’re not employing these people, you don’t understand,“ Gronbach said. “Right now, you’re getting your drivers from a very, very small group that is currently 33 to 52 years old.” But there is a bright spot, Gronbach said. read more at

Transplace-Gronbach-600.jpg image via

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